Rooted Qi
A holistic approach to health, where ancient traditions ignite modern healing, empowering you with natural remedies and practices that restore balance and vitality in today's fast-paced world.
SERVICEs
Branding, Website Development
industry
Wellness
Website
Through extensive research, it became apparent that there is a prevailing pattern of outdated branding and websites within the TCM industry. The mission was to create a brand identity and develop an immersive website experience for potential clients. The primary objective was to present Rooted Qi as a modern and innovative TCM practice, while harmoniously integrating ancient healing modalities with cutting-edge approaches. This endeavor aimed to bridge the gap between traditional wisdom and contemporary wellness.
The Project
The outcome
The brand transformation for Rooted Qi reflects their philosophy of promoting health and wellbeing through a rooted connection to nature. The logo, designed with a timeless serif font, exudes professionalism and tradition, while the plant imagery symbolizes the balance of yin and yang. This cohesive brand identity effectively communicates Rooted Qi's innovative yet grounded approach to traditional Chinese medicine, establishing them as a trusted destination for holistic health and wellness.
The website
An engaging website design was crafted to showcase Rooted Qi's services, expertise, and the transformative benefits of their holistic approach. The incorporation of intuitive navigation, clear messaging, and captivating visuals ensures a seamless user experience. The clean typography, utilizing a sans-serif font for the body text, enhances readability and modernity, perfectly complementing the overall brand aesthetic. The website serves as an informative and inspiring platform, educating visitors about TCM, Rooted Qi's unique approach, and the profound benefits of their services.
